Femi Wand

Promotional video for a treatment that tightens the walls of the vagina.

Client

FAB Salons

Type

Creative Direction and Animation

Intro

Let's Address the Pelvic Floor in the Room.

How do you promote a treatment that tightens vaginal walls? Simple: an empowering script, bold illustrations and a scroll-stopping animation.

Created for Glasgow-based FAB Salons, this promotional animation introduced FemiWand, a non-surgical treatment designed to support feminine wellness and confidence. Through a familiar conversation, relatable characters and a distinctly Scottish voice, the animation turned a sensitive topic into a story people could connect with.

Because some topics need a little more thought than a seasonal discount campaign.

Challenges

Making It Move Was Easy.

The real challenge was finding a story people could relate to. Rather than focusing on the treatment itself, the animation followed a familiar conversation between friends, using humour, everyday situations and a distinctly Scottish voice to make the topic feel approachable.

The messaging needed to feel honest without becoming uncomfortable, informative without becoming clinical, and light-hearted without undermining the subject matter. Warm illustrations, familiar settings and character-led storytelling helped steer the animation away from a clinical feel.

The result was an animation that felt less like an advert and more like a conversation.

outcome

More Than Just a Sales Pitch.

By focusing on the person rather than the procedure, the animation helped turn a sensitive subject into a relatable story. A combination of humour, warmth and honest storytelling made the treatment feel approachable without losing credibility.

The final animation gave FAB Salons a distinctive way to communicate the treatment, standing apart from traditional salon marketing while remaining approachable, informative and true to the brand.

The success of the campaign sparked a continued creative partnership, with FAB Salons turning to animation once again to challenge traditional salon marketing through relatable characters and a distinctive voice of their own.