F1 Academy
Animated brand assets to support the new F1 Academy rebrand.
Client
F1 Academy
Type
Animated Brand Assets
Collaborators
Emma Prendiville
Nathan Huges
Leo CannonIntro
Setting the Pace.
From lights out to chequered flag. The rebrand of F1 Academy introduced a completely new motion identity driven by movement and speed, built to live both on and off the track.
From a logo ident created to carry momentum even in its simplest form, to animated patterns inspired by speed, g-force, and the atmosphere of race day, every element was crafted to feel sharp, fast and impossible to ignore.
Fast cars. Even faster motion.
Intro
Setting the Pace.
From lights out to chequered flag. The rebrand of F1 Academy introduced a completely new motion identity driven by movement and speed, built to live both on and off the track.
From a logo ident created to carry momentum even in its simplest form, to animated patterns inspired by speed, g-force, and the atmosphere of race day, every element was crafted to feel sharp, fast and impossible to ignore.
Fast cars. Even faster motion.
Intro
Setting the Pace.
From lights out to chequered flag. The rebrand of F1 Academy introduced a completely new motion identity driven by movement and speed, built to live both on and off the track.
From a logo ident created to carry momentum even in its simplest form, to animated patterns inspired by speed, g-force, and the atmosphere of race day, every element was crafted to feel sharp, fast and impossible to ignore.
Fast cars. Even faster motion.
Challenges
Precision at Speed
With four unique pattern systems, seven colourways, and multiple directional variations, the challenge wasn’t creating movement. It was creating consistency at speed.
Every element needed to feel connected across the wider identity while still carrying its own sense of energy and momentum. Even the logo ident had to strike the right balance, moving with enough pace and personality to stand confidently on its own.
Challenges
Precision at Speed
With four unique pattern systems, seven colourways, and multiple directional variations, the challenge wasn’t creating movement. It was creating consistency at speed.
Every element needed to feel connected across the wider identity while still carrying its own sense of energy and momentum. Even the logo ident had to strike the right balance, moving with enough pace and personality to stand confidently on its own.
Challenges
Precision at Speed
With four unique pattern systems, seven colourways, and multiple directional variations, the challenge wasn’t creating movement. It was creating consistency at speed.
Every element needed to feel connected across the wider identity while still carrying its own sense of energy and momentum. Even the logo ident had to strike the right balance, moving with enough pace and personality to stand confidently on its own.
Outcome
Built for the Podium
The final motion system featured across broadcast, social content, and the opening titles for F1 Academy, bringing movement and consistency to the wider rebrand.
From a logo ident designed to move with pace and personality, to animated patterns woven throughout high-speed transitions and race-day sequences, the system was built to flex across every format while still carrying the energy of F1 Academy.
Fast-moving, adaptable, and built to perform under pressure.
Outcome
Built for the Podium
The final motion system featured across broadcast, social content, and the opening titles for F1 Academy, bringing movement and consistency to the wider rebrand.
From a logo ident designed to move with pace and personality, to animated patterns woven throughout high-speed transitions and race-day sequences, the system was built to flex across every format while still carrying the energy of F1 Academy.
Fast-moving, adaptable, and built to perform under pressure.
Outcome
Built for the Podium
The final motion system featured across broadcast, social content, and the opening titles for F1 Academy, bringing movement and consistency to the wider rebrand.
From a logo ident designed to move with pace and personality, to animated patterns woven throughout high-speed transitions and race-day sequences, the system was built to flex across every format while still carrying the energy of F1 Academy.
Fast-moving, adaptable, and built to perform under pressure.
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